eSmart Digital Licence launch – The Alannah and Madeline Foundation | Google | CoreMind

By October 17, 2017Blog

The Alannah and Madeline Foundation and Google Australia launched the eSmart Digital Licence today at The King’s School, Sydney. CoreMind spearheaded the development of this exciting initiative for primary school kids.

With Google’s $1.2 million in financial support, the eSmart Digital Licence is available free to the almost 300,000 grade 6 students in Australia in 2015, via their classroom teacher. Teachers can sign up to access the free Digital Licences for their students at

CoreMind Managing Director David Kellam played a critical role in the development of the eSmart Digital Licence project, which is an online interactive quiz designed to assist parents and carers to discuss smart, safe and responsible online behaviour with their children. A team of CoreMind developers and IT analysts spent more than three months working onsite at The Alannah and Madeline Foundation’s Melbourne headquarters to develop the eSmart Digital Licence; through the application of Agile software development principles, as well as close collaboration with the Foundation and other project stakeholders. “It was a really dynamic project with lots of tweaks and changes to the software to ensure that it was exactly what primary school kids could relate to and engage with,” says CoreMind Managing Director David Kellam. “The eSmart Digital Licence is a breakthrough piece of software. It is fantastic that The Alannah and Madeline Foundation had the vision to create something so useful for Australian primary school kids.”

The eSmart Digital Licence online challenge uses quizzes, videos and games to prepare Australian children (aged 10 and over) to be smart, safe and responsible digital citizens. Children will complete eight learning modules which evaluate their comprehension of key technology and cybersafety topics (sexting, bullying…), and equip them with the knowledge and skills they require to learn, play and socialise online. Each eSmart Digital Licence module takes approximately 15 minutes to complete.

To speak to CoreMind about your next project, please contact us.

About The Alannah and Madeline Foundation

The Alannah and Madeline Foundation is a national charity dedicated to protecting children from violence and creating behavioural change in the community to reduce bullying and cyber bullying. The Foundation cares for children who have experienced or witnessed violence, and runs cultural change programs that help to prevent violence in the lives of children. For more information visit: or call 1300 720 747.

About CoreMind

Founded by David Kellam, CoreMind is a Melbourne-based company offering integrated technology solutions. CoreMind specialises in bespoke application development, strategic consultancy and managed services for a wide range of businesses in sectors including not-for-profit, professional services and education.

eSmart Digital Licence

The eSmart Digital Licence is a great example of CoreMind’s software development capability. Talk to us today about your next project.